Post by account_disabled on Dec 25, 2023 2:54:27 GMT -5
Isobels use of trends that related to her niche as a female small business owner and constantly keeping up with any engagement meant she was able to get PERL Cosmetics on peoples foryou page. Isobel paid attention to when her audience was most active and posted consistently at these times so TikTok was more likely to push herAcontent increasing the chance of views and engagement. We had the chance to chat with Isobel about PERL Cosmetics its success on TikTok and everchanging strategy. PERL Cosmetics has a large following on a number of social media platforms but what do you think makes the brand stand out on TikTok Isobel Authenticity is what I think does best for us.
I think getting the brand across in a way that resonates well for our audience. And just being a founder as well as the really raw and honest content that you wouldnt Mobile App Development Service necessarily feel okay to post on Instagram because it can be you know pretty pictures. So yes I feel like the unfiltered stuff works really well for us on TikTok. And its also an avenue that gets us that gets us closer to our audience. The content thats performed well and gone viral recently has been the stuff where we ask our audience to help us.
Like what should we do have we made a mistake or what would you prefer I feel like that works really well because it brings our audience along on the journey of building the business and makes them feel like they have a say in whats happening. I think that works well on TikTok. Have you adapted or changed PERL Cosmetics TikTok strategy over time if so how Isobel TikTok has changed so much since we started able to create ASMR videos and those would just go viral that still does happen but not as much and its so hard to go viral now.
I think getting the brand across in a way that resonates well for our audience. And just being a founder as well as the really raw and honest content that you wouldnt Mobile App Development Service necessarily feel okay to post on Instagram because it can be you know pretty pictures. So yes I feel like the unfiltered stuff works really well for us on TikTok. And its also an avenue that gets us that gets us closer to our audience. The content thats performed well and gone viral recently has been the stuff where we ask our audience to help us.
Like what should we do have we made a mistake or what would you prefer I feel like that works really well because it brings our audience along on the journey of building the business and makes them feel like they have a say in whats happening. I think that works well on TikTok. Have you adapted or changed PERL Cosmetics TikTok strategy over time if so how Isobel TikTok has changed so much since we started able to create ASMR videos and those would just go viral that still does happen but not as much and its so hard to go viral now.